20 Conversion Tips To Increase Your Website Sales

20 conversion tips & tricks
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1. Use a PS near the bottom of your page with a strong call to action. Make sure the reader understands that they need to act RIGHT NOW. Make sure the reader understands why they need to act right now..

2. Give customers a 1 year money back guarantee if you can. Use a seal image in a box with a red border. This can increase conversions and reduce return rates.

3. Use a yellow-background pre-headline on your sales page.

4. Use red 20pt tahoma headline font, color #CC0000.

5. Use no more than 17 words in your main headline, try to include your main keywords.

6. Use Arial 12pt font to increase readability, no one will stick around to read a "hard-to-read" page.

7. Use a dropcap letter to increase readership, makes page look more professional.

8. Use a headline in your testimonial boxes.

9. Put a testimonial below your PS to help increase conversions.

10. Use a lot of benefit lists - write out 50-100 headlines no longer than 17 words.

11. Insert a short video above the fold.

12. Use easy to read sub headlines throughout your copy to catch the eye of "page scanners".

13. Insert order links or buttons near your testimonial boxes, don't make them wait until they reach the bottom of the page to order.

14. If you use a shopping cart, use a large yellow order button that says "add to cart" along with cart images to increase conversions.

15. Insert your money back guarantee below your order button.

16. Put a red dashed 4px border around your order button area to help increase conversions.

17. Show the value of your bonuses, explain why they are not just a bunch of worthless freebies.

18. Use verified images at bottom of page.

19. Change your price to end with a "7".

20. Insert your digital signature below the headline.

BONUS Tips

21. Add a retail price with a strike through it next to your selling price to show they are getting your product at a reduced price.

22. Use "Dear Friend"

23. bad words, good words

- Learn -> Discover
- Tell -> Reveal
- But -> however, or 3 dots ...
- Buy -> claim, invest, reserve
- if -> when
- stuff -> Insider secrets, secrets